Product videos are essential for modern digital advertising. Here's how to use them effectively across major platforms.
Use square or vertical formats. Hook viewers in the first 3 seconds. Show the product in action.
Vertical format is required. Content should feel native and organic. Looping videos perform especially well.
Video ads can appear on YouTube and across the Google Display Network. Keep them short and focused on product benefits.
Hook in the first 3 seconds. Show the product immediately. Use looping visuals. Generate multiple variations for A/B testing with CatalogMotion AI.