Videos outperform static images in both engagement and conversion rate across all eCommerce metrics.
Videos capture attention through motion, communicate product value faster, build more trust by showing products in action, and improve ad performance with higher click-through and completion rates.
The real challenge is scaling video across all products. Most brands only have videos for their top sellers.
AI-powered tools like CatalogMotion AI solve the scaling problem by converting product images into looping videos automatically across your entire catalog.